Synonyms of the word

motto

• n. (heraldry) A sentence, phrase, or word, forming part of an heraldic achievement.
• n. A sentence, phrase, or word, prefixed to an essay, discourse, chapter, canto, or the like, suggestive…

catchword

• n. A word under the right-hand side of the last line on a book page that repeats the first word on the following…
• n. A word or expression repeated until it becomes representative of a party, school, business, or point of…
• n. Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.

expression

• n. A particular way of phrasing an idea.
• n. A colloquialism or idiom.
• n. A facial appearance usually associated with an emotion.
• n. (mathematics) An arrangement of symbols denoting values, operations performed on them, and grouping symbols.
• n. (biology) The process of translating a gene into a protein.
• n. (programming) A piece of code in a high-level language that returns a value.
• n. Of a mother, the process of expressing milk.
• n. A specific blend of whisky.

locution

• n. A phrase or expression connected to an individual or a group of individuals through repeated usage.
• n. The use of a word or phrase in an unusual or specialized way.
• n. (religion) A supernatural revelation where a religious figure, statue or icon speaks, usually to a saint.

saying

• v. present participle of say.
• n. A proverb or maxim; something often said.

shibboleth

• n. A word, especially seen as a test, to distinguish someone as belonging to a particular nation, class,…
• n. A common or longstanding belief, custom, or catchphrase associated with a particular group, especially…

slogan

• n. (advertising) A catch phrase associated with the product or service being advertised.
• n. A distinctive phrase of a person or group of people.
• n. (obsolete) A battle cry (original meaning).