Synonyms of the word 
SELF-SERVING → SELF-SEEKING - SELFISH
self-serving
- adj. Showing interest only in oneself.
self-seeking
- adj. Mindful of, or promoting only ones own interests.
- adj. (military, of a missile) That searches for a target automatically.
selfish
- adj. Holding one's own self-interest as the standard for decision making.
- adj. Having regard for oneself above others’ well-being.
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